All organizations are a web of relations between and among various stakeholder groups. Indeed, an organization may be defined as a "nexus of contracts". These "contracts' or relationships are marked by contributions from the various stakeholder stakeholders in return for inducements provided by the organization. Over the long haul, the success of an organization is a function of the extent in which the needs and requirements of its various stakeholders can be integrated and balanced, without sacrificing any one to the other.
In order to maintain this balance organizations need complete management information. Most management information platforms however lack 'soft' information of the various stakeholder groups. Usually the organization's success and goals are solely indicated by the financial performance.
To get the full picture organizations also need to know if their customers are satisfied, their employees are loyal, if their stakeholders have trust and what reputation the organization has. Metatude provides software to help companies manage relationships that matter--groups like customers, employees, communities, and others. With our software, associates throughout a business can learn what matters most to the groups they serve and how best to address these concerns.
Financial measures only give you part of the picture, let Metatude show you the rest.
Some examples of research content the you can use with Metatude:
- Customer Loyalty
- Employee Commitment
- Corporate Reputation
- Business Ethics
- Knowledge Scan
- Supplier Relationships
- Service Level Agreement evaluation
- Input for decision making
- 360º Feedback
Links to interesting articles:
HRM
HR Metrics
CRM
Constructing customer surveys that work
Research
Survey tips
Survey tutorial
Constructing a survey
The design of questionnaires in 12 steps
How to plan a survey