A matrix question can be seen as a combination of two or more questions. Instead of the same question for a specific situation, you can ask the question for multiple situations. For instance: if you defined a list of aspects that people could value in their job and want to know how the respondent values these aspects as well as how he thinks his co-workers or management value these aspects. You can ask the respondent the same list three times with three, multiple response questions. With a matrix question you can combine these three questions into one, with the answer categories as rows, and the situations as columns.
When you select the Matrix question type, you start with one row and one column. You can add rows and columns by clicking the Enter key after you have entered a row text or a column text.
To delete an answer, go to the Dialogue menu and choose Delete answer. An alternative is to delete the question text and to press the Backspace key while the cursor is in the empty answer space.
Figure 8: Example of a matrix question.